Announcer: 0:00

The following programming is sponsored by Marc J Bernstein. The views expressed do not Sari reflect the views of this station, its management or Beasley Media Group. Entrepreneur, founder, author and financial advisor, Marc Bernstein helps high-performing business owners turn their visions into reality. Through his innovative work and the Forward Focus Forums, Marc connects entrepreneurs to resources that fuel their success. Founders' Forum is a radio show and podcast where entrepreneurs share their journeys, revealing the lessons they've learned and the stories behind their success. Join Marc and his guests for a mix of inspiration, valuable insights and a little fun. Now let's dive in.

Marc Bernstein: 0:40

Good morning America. How are you? We're back on Founders' Forum and we have two guests that we've had on already. I may as well introduce them at the beginning. I don't usually do that, but we have Sari Greene, who is the founder of her former company, sage Data.

Sari Greene: 1:00

Security.

Marc Bernstein: 1:00

Security, security. And she's an entrepreneur, author, educator, investor, community activist, serves on many boards. You've heard her story. And we have Jason Sfire, who I didn't give his whole introduction before, so I will now. He's president and owner and founder of multiple family-owned businesses under the umbrella of Fidelity Group Limited. He's had a 33-year career in family-owned businesses in suburban Chicago in the real estate development business. Since he was 16 years old. He's had virtually every possible role that you can have in the family companies. His initial offering to the company was to run the construction arm. He was already running his own construction business and that was called Fidelity Construction Company. And in his years of running the construction arm of the business he's completed hundreds of projects, from one-room remodels to 450,000 square foot shopping centers. Should help Babcock Ranch out there. No.

Jason A. Sfire: 2:03

I think I'm good, you're good, I'm in Florida to relax there. No, I think. I'm good, you're good, I'm in Florida to relax, buddy, yeah, I understand.

Marc Bernstein: 2:07

From the ground up. It's been an incredible journey that now has him leading all 18 companies and managing families. Like you need something else to do right. Very nice of me. It's a 1.8 million square foot real estate portfolio and he's president and COO today. He also, in his free time, is board of three nonprofit boards and a coach and an athlete advocate, which will make a lot more sense once we're continuing as you hear our conversation and he says thankfully, god has blessed our family and businesses at levels that you never dreamed possible and he is. I'm going to tell you that you're going to hear a story of courage, resilience and love and humanity at its best. Thank you, really excited to have you here today.

Sari Greene: 3:00

Jason Excited to be here too, man Excited to have you back as well, Sari. Thank you, and I can't wait to hear the story.

Marc Bernstein: 3:05

It's quite a story. So where do we start? That's the, that's the hard. Oh, we have a topic of the day before.

Jason A. Sfire: 3:12

Yeah, let's do that first. Yeah, yeah, we'll keep you on track, don't worry about it. Usually I go right from the intro.

Marc Bernstein: 3:16

We're switching it all up because of how we're structuring these shows. But there is a new documentary out coming out that I just heard about today. It's called can't look away the case against social media. So my initial reaction was social media like linkedin's, like the greatest thing since sliced bread, right doing business that way. You know, we're all us old people are on facebook and all that. But I also know the other side of social media and that's what they're talking about and that's the harm to teenagers and, and, and you know, and, and, and mental and health crisis that we have as a result of it, I'm going to actually start with Sari first as

Sari Greene: 3:58

our as our technology expert on on our panel today yeah, you know, I agree, I mean it is a double-edged sword. But I also divide it between adults and children, right. So you know from an adult perspective, right, it's almost a subversive way we can communicate. I've become a huge fan of Substack, particularly now that you know there's been some media shutdown and some other issues. But you know from kids, you know, I worry not just that it sort of gives them this unrealistic view of life, but also what it's doing to diminish their attention span.

Sari Greene: 4:31

Right, looking at short videos or yeah, and it makes it much more difficult to sit down and read a book, right, or have a long in-depth conversation. So to me that's the concern, but I think that's something we can deal with, because it's really just not putting devices into the hands of little children. We shouldn't be putting iPads into a three-year-old's hands. We shouldn't be letting kids take their phones to school.

Marc Bernstein: 4:54

I don't want to answer this Sari, but one of the things they said is they have their computers at school. They can work, but you can limit that right.

Sari Greene: 5:03

You can limit access on that. To me me it's more the personal devices and as parents, it's really our responsibility to limit those personal devices what they're talking about.

Marc Bernstein: 5:12

It's not just the devices themselves, it's not the technology, it's the subversiveness comes from the people that are trying to send the messages to these kids and get in their heads and create addicts out of them for information addicts. Yeah and I think to both of that.

Jason A. Sfire: 5:29

I think Sarah brought up a great point. I think that what it's doing to the identity of America is a bigger problem, because it's almost. You don't post something on social media because you don't want a response. You put it out there because you want that response, you want that validation. They want the validation, you want the affirmation that what you're doing is right and I think it's creating a false narrative in people's minds about their identity, about who they really are and where they find themselves, especially in our young children, I think adults, I think, hopefully, we surround ourselves in circle of people that can inform who we are and our identity, but these young kids, that's what they're using it for. That's what I find my kids, I have four kids and so that's my bigger concern is that how it is impacting identity for, for especially the younger generation.

Marc Bernstein: 6:12

Yeah, but also, I also think, for adults. We know the political polarization in our country and in the world, and that's all because people are choosing their news sources based on what's fed to them and which way they choose to look at the news, and therefore nobody can hear the other side of things.

Sari Greene: 6:29

But that would be true even without social media. You just chose. Are you going to listen to NPR or Fox News?

Jason A. Sfire: 6:34

Even though there was no social media right. It's definitely a dangerous tool out there.

Sari Greene: 6:40

It's just the accessibility.

Marc Bernstein: 6:43

So anyway, interesting conversation. We're doing a two-part show. Actually I should, it's just the accessibility. So anyway, interesting conversation. It is, we're doing a two-part show. Actually I should say for Jason, because it's a long show.

Jason A. Sfire: 6:52

So we'll start the next show with continue, yeah to be, continued To be continued.

Marc Bernstein: 6:54

There you go. So, Jason, so let's talk about. I think your story really starts with your education, coming out of college, deciding what you want to do, so let's start with that.

Jason A. Sfire: 7:05

Yeah, and as you'd mentioned in my bio, you know, it kind of starts from the age of 16, when I started working in the family business and kind of had this inkling that I wasn't sure if college was for me. But I was an athlete and you know, when you're an athlete and a good athlete, that's the thing you do is you try and like excel the college. Um, so I'm working at 16 as a carpenter and things like that in the family business and I started thinking, you know, like okay, do I want to go to school? So I did go to school, I went to college for a year and I played athletics. But to your point, Marc, the story really begins kind of when I get out of college for that year.

Jason A. Sfire: 7:39

Um, so I went to Eastern Illinois. Uh, after a junior college, I went to Eastern Illinois for a year. I was going to be playing football there, got injured and came home and that's where my life kind of began and that's where the story kind of began, met, as you said, my wife Nettie, beautiful lady that you've met, and she introduced us back at Babcock Ranch.

Marc Bernstein: 7:59

First of all, you can't help but meet.

Jason A. Sfire: 8:01

Nettie, yeah, she's a vibrant character, yeah, she um. But yeah, when when I came home from that year after injury and met her, I uh immediately said you know what? I don't, I don't know that school's for me. So I decided to go to work because that entrepreneur spirit that that siri shared in her show, it's just kind of it bleeds out of you and it's hard not to want to just go ahead and chase something you know and achieve. So I kind, so I kind of I just decided, all right, what can I do? And I said, well, I know carpentry, cause I did that when I was 16. So I kind of jumped into that um and had a really supportive father who started our family company, went 35 years ago and I've been now with him for 32, but or 33 years.

Marc Bernstein: 8:37

Um, he's a true gentleman.

Jason A. Sfire: 8:45

I just had the opportunity to meet him. Excellent, yeah, yeah, he's a great dude, but yeah, so I he had. He had said to me he said hey, listen, he goes. The way I started was when I was 18 years old. My father passed away and nobody gave me anything and I had to earn it.

Jason A. Sfire: 8:52

And he said a similar story to me and he said but I'm going to help you get your start. So I went to him and said I want to, I want to get into construction, and he had said that'd be a great idea because you could really help the family businesses which we'll get to and you kind of share it down the road. So he gave me $10,000, said go buy a truck and buy whatever you need. So I bought a truck, bought tools, paid my dad back in the first six months because I was really successful at what I was doing. And that's kind of how the story starts, of how I got into the family business and it just kind of built from there. Unfortunately, you know, a few years later, tragedy kind of happened and I don't know if we want to get into that now or where you want to take it, but I can keep rolling.

Marc Bernstein: 9:34

Okay, I want you to tell the story the way you tell it.

Jason A. Sfire: 9:35

Okay, beautiful. So you know that two years, that two years goes by and I'm working in construction and everything and I'm doing a bigger job now. You know, because you said the one room remodels to the 450,000 square foot shopping centers and it's not giant but it's where we're modeling an old Eagle. I don't know if anybody knows Eagle Foods they're up in the. I'm going to be really, I'm going to make sure and be really specific to tell both the falls that I had and I'll say falls because I had two accidents.

Jason A. Sfire: 10:05

I always forget the first one Every time I tell it. My wife will be like you had two falls, because I literally, when you go through this much trauma, you literally forget these moments in your life that have happened. Maybe God protects you from I don't know, but I don't remember the first fall. But I've been told so many times about it I actually can now tell the story. So the first fall was the Eagle Food Store. We were taking down a concrete mezzanine and I shared with you, Marc, when we prepped for this and there was an expansion joint that we didn't know about. And right after lunch, before everybody was getting their harnesses on and, like Sari, I'm, I'm a really good, boss, and I was out there telling everybody what to do and I wasn't really worried about you. Know anything except what's next and how do we get the job done?

Jason A. Sfire: 11:04

Um, unfortunately, the expansion joint that wasn't on the as-built drawings was behind us. We had already disassembled or taken out, caused that platform of concrete to shear and it actually catapulted me. As it started to flip, the front piece went under. I was standing on the very end. It catapulted me about 30 feet onto a pile of concrete. God chose to save me.

Jason A. Sfire: 11:22

There was a piece of rebar three feet to the me. There was a piece of rebar three feet to the right of me, a piece of rebar two feet, and if anybody doesn't know what rebar is, it's steel that comes up out of the concrete Could have impaled me and killed me instantly. In that fall I shattered both my wrists, broke both my elbows and broke my right pelvis, which are no small injuries which are no small injuries, but no small injuries. But recovered from those and uh was doing really well. At that time we had our first child, um netty and I had our first child. All while going through all of these traumatic surgeries and figuring out how to, you know, navigate all that, but you know since we first talked about.

Marc Bernstein: 11:58

I've thought about that many times yeah how do you, how do you, how do you do all that? How do you manage?

Jason A. Sfire: 12:02

Yeah, I mean, but God, that's what I say, and you know we just and a great family and a great wife. So that's my first accident. And the second accident came Back to work. Yeah, back to work and doing life and being a dad. And at this time I'll just kind of tease out some of the things that we've done in our company.

Jason A. Sfire: 12:21

You know, at this time we started the construction arm that rolled into the Fidelity companies, the family companies, and since we've talked I realized how many other companies we've founded in that time. And it's been interesting because when you're an entrepreneur and someone who just kind of creates, you just create things and you don't really think about it. But we started a paving company, so we do all of our own asphalt work. Now we started a landscaping company and we do all of our own landscaping, we do all of our own snow plowing and we do it only for our account, meaning our portfolio properties.

Jason A. Sfire: 12:52

You were the impetus behind a lot of this, yeah, and with a great dad who just encouraged the heck out of me to be like, hey, if that's something that you think can save us money, I believe in, you go do it. So we just kept creating and generating and really just to kind of keep things in-house. The way I describe it to everybody is we're vertically integrated. So it starts at the bottom with a piece of land that we develop with our development company, we build with our construction company and we manage with our management company, and then we maintain with all of these ancillary companies that I just described to you. So we just take the money out of the left pocket, put it in the right pocket, take it out of the right pocket and put it in the bank.

Marc Bernstein: 13:29

Yeah, pretty amazing. So we just have a minute left before our break, so do we go to the next fall?

Jason A. Sfire: 13:37

I think we need to wait till after the break so we can get in because wait till after the break. So we can get in, because the next fall is actually the one that's kind of really the life changer, right, yeah, and the next one that was in 2000. No, the the next fall actually happened two years after the first. Oh right, and then it was a long journey of recovery.

Marc Bernstein: 13:55

Yeah, right, okay, you know what? Let's take a break right now and let's come back and we'll we'll talk about. Sounds great. Unfortunately, the next fall. Okay, thank you.

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Marc Bernstein: 15:21

All right, we're back on Founders' Forum and we teased you a little bit with wanting to know what happens next in regard to Jason, but there was a second fall.

Jason A. Sfire: 15:30

Tell us about it. Yeah, so, as I had mentioned previously, it was kind of two years after that first fall had happened, and I'll probably get the dates wrong, so we don't even need to go to that. I'm somewhere around in this time and again it's hard to remember it all. But I'm somewhere around in this time and again it's hard to remember it all. I think I'm about 23. I am 23 at that time because our first boy was just about to be born after this Just to put it in perspective you're 50 today.

Jason A. Sfire: 15:52

Yeah.

Marc Bernstein: 15:52

And we're going to take this show and you'll have to wait for part two. It's going to go out to 2013.

Jason A. Sfire: 15:58

Yeah, because, to your point, Marc, the story it's been a journey. It's not like a moment in time of challenge, it's been a journey. So the fall was as I was building.

Marc Bernstein: 16:08

By the way, we're not usually focused on timelines and all that. Yeah, yeah, but it's kind of necessary in this case.

Jason A. Sfire: 16:13

Yeah, no, and I'll try and just kind of tell the general story without being too focused on the time. But I fell 35 feet onto a concrete driveway and it's important that I tell kind of how that happened, because it's kind of shaped who I am and it's shaped who I am as a business leader, because that tragedy and the reason the tragedy happened was a lot of self-pride and arrogance on my part. I was I'll describe it briefly. We were building a home. I've only built two houses in my life. One of them was for my parents and this was the house I was. I'll describe it briefly. We were building a home.

Jason A. Sfire: 16:47

I've only built two houses in my life, um, one of them was for my parents and this was the house I was building for my parents, uh, and it was a 16,000 square foot English castle and it had a three, three story stair turret that the top of the roof was about 70 feet high, so the gutter line was at about 35 feet. So I was climbing a 40 foot extension ladder, um, and our roofer, who was actually up there, um hadn't shown up for a week and wasn't returning my calls and I was really angry at him. So I decided that I'm going to go up there onto that roof and I'm going to grab him, I'm going to pull him down and we're going to have a conversation. I mean, I just described how tall this is up there. That's never.

Jason A. Sfire: 17:21

But unfortunately, what happened is kind of running up this ladder in rage, the wind hit me in the chest and knocked me off the ladder and I fell backwards, kind of going down backwards my head first. I kind of flipped my body around, but I landed with my left foot touching my right shoulder behind my back, both my arms behind my back, which caused both my collarbones to come out of my skin and broke both my wrists again and shattered my left pelvis, broke my spine in nine to 10 places, bit down so hard that I knocked out 10 of my teeth. My orbital bone was coming through the roof of my mouth. Enough gore for the show, because that's not the focus. But that's what caused me to just go on this long journey. I'm 25 years old now, I think. Yeah, I was 25. 23 first fall, 25 second fall, and it's been now a 25-year journey of. There wasn't a year that went by in my life for 20 years that I didn't have multiple surgeries in recovery from this Right. How many surgeries total 54 surgeries in my life.

Jason A. Sfire: 18:25

Yeah, 54 surgeries.

Marc Bernstein: 18:27

Yeah, so then what happened?

Jason A. Sfire: 18:31

Yeah, so you know, and I'm going through this fall and as a entrepreneur and a business leader and, you know, kind of like key component of the family business, I never really took any time off. I just kind of kept working through this process as business. I never really took any time off. I just kind of kept working through this process as we're continuing to have all these surgeries, um having more kids we, you know, had three more kids through this whole process Um, you know, and and it's interesting because everybody thinks you have this fall and initially there's a lot of trauma, obviously, and you go through an initial couple-year period where you have a whole bunch of surgeries to get back to health, a whole bunch of time in the hospital, and then it's just kind of like a slow burn. It's almost like an ice cube melting where your body just continues to deteriorate.

Marc Bernstein: 19:18

But after this I know your body was starting to deteriorate, but you were pretty functional. I was.

Jason A. Sfire: 19:23

Yeah, I was, I was, I was completely able, body, I was, I was walking on my own, had a lot of pain, couldn't run, you know, couldn't really like jump or do any of those things, but I was, I was coaching youth football. I was coaching high school football, very active still, I really, um, I had kind of given up all athletics at that point which was, you know, really hard for me because I was an athlete my whole life, three sport athlete in high school when it's going to open to play division one college athletics. But I was, I was, I was able, body and you know, now we have four kids, so sports really weren't even a thing because you're just chasing kids everywhere and doing all that. But yeah, I mean, and the way, like I said, I describe it as that kind of the slow burn or the ice cube melting, is unfortunately my body would just keep giving out.

Jason A. Sfire: 20:12

So every year, whether it was another back surgery, you know, because I had two or three initially when the accident, I'd have another back surgery, I'd have another wrist surgery and I just kind of constantly having all these surgeries which just added up time, you know, over time, while still running, you know, with my dad, the family, businesses and building more and developing more and you know and kind of just that achiever in both of us. Never, really, I wouldn't let anything really get in the way, I think, because I was struggling so much personally with my health that I needed to achieve something to make sure that I was. That was what I built kind of my persona on. You know what I mean, right, yeah.

Marc Bernstein: 20:58

Right, kind of my persona on, you know what I mean, right, yeah, right. So, um, I know we're gonna wait till the next show, till for 2013 on, but, um, we still have a little bit of time. So, what, what, what, what, where did you find yourself as a result of this deterioration of your body?

Jason A. Sfire: 21:14

I guess is the question yeah, no, and, and I was, I was doing well, but it's just, it's hard, and that's what I mean. I describe it as it's really tough, man to to continue leading a business, leading a family and continuing to have just constant trauma, you know, constant surgeries. It's like you would, I would have three or four months of feeling good and I would always tell my wife I don't actually want to feel good and she would say why? And I'm like because when you feel good or don't have a ton of pain or something isn't failing, you know what it's like. And I never got to experience that for very long because then something else would go wrong and I'd have to. And a lot of this, to be honest, was kind of self-inflicted, because I'm still continuing to push myself with this drive, this internal drive to you know, all right, well, we need a paving company. Let's create a paving company. Maybe it's still a little arrogance.

Jason A. Sfire: 22:06

Yeah, a little bit, a little bit of that achiever mentality, you know, and being an entrepreneur and being driven, is awesome, right, when it's monitored, when it's held in check, because it can get you in trouble. If not and I think some of my story is absolutely part of that right is that without being held in check or without having kind of a barometer to say enough's enough, it can get a little bit out of control.

Sari Greene: 22:33

I think that lack of balance is really such a common trait to entrepreneurs and needing to have others in your life or something else in your life right. That says okay, here's your other focus area.

Jason A. Sfire: 22:46

Yeah, I think that's a great point, sarah. I think you need to have those people that are going to kind of hold you in check, kind of have guardrails, like you described in your show talking about guide rails for AI your show, um, talking about guide rails for ai like as entrepreneurs, we need to have guardrails because we can continue just starting stuff and doing stuff over and over and over when it's like, wait a minute, some of this stuff may not be healthy for us to go and do and I think it's also any other interesting things that you're not that good at that.

Sari Greene: 23:12

You have to focus that. For me it was sailing. My husband's a natural sailor, I'm not, so when I was sailing I had to be a hundred percent focused on that, not multitasking, not doing anything else and knowing that you're not always good at stuff, yeah, it's good, so so.

Marc Bernstein: 23:26

So put that all together. Basically, what was happening was you were. You were in a lot of pain, but you were focused on what you were doing yeah, trying to try to keep just going on was did you have any emotional reaction?

Jason A. Sfire: 23:40

all this where you're feeling it emotionally, yet in terms of yeah, I mean, you know that comes a little bit later, I think, when we get to the, you know, after 2013. But through the whole thing, I think what thank god? And I say, but god, because, uh, without our church family through, you know, this whole 25 year process and we've got, uh, some really good friends that have been with us through the whole thing and they've seen every. You know, they've seen the good and the bad. They've seen what I call, describe, the dark night of the soul.

Jason A. Sfire: 24:09

I've had some of those where it's just you've had those moments where it's like I'm not sure I can continue living through all of this. I mean 54 surgeries. I can't tell you the count of some days and nights in the hospital and you know, and I look back on it now and I just go as the patient, it's actually easier. As the patient, it's actually easier. I don't know what my family had to go through and that's tough, man, you know to see, to know that my wife had to sit there all those days and nights, that I was unconscious after surgery. My kids, you know, and now that they're older and we've had a chance to kind of reconcile all that, but you had to bring to your point, there's a lot of struggle, a ton of stress on the family.

Jason A. Sfire: 24:53

Yeah A ton of stress on the whole family, a ton of stress on times on the business. You know, you know some of the craziest things that happen in those moments is you know it's like you're as you own your own business, like you're worried about all this insurance stuff that's going on. And how do you get? You know, do I take the disability, do I not? It's like, you know, it's just weird stuff that you don't want to have to worry about so we you know we talk a lot on the show about challenges.

Marc Bernstein: 25:22

Yeah, we talked about it with Sari, we talked about with everyone that comes on here, and every entrepreneur has them. These are not the ones you expect, though. These are not. These are right. These are things that happen, related to the business, because they were both right business related accidents, but they were you know they were. They were physical and emotional things that outside of the business that obviously affected the business, affected your family, affected you and um, it's you know it's it's a Marc journey.

Marc Bernstein: 25:50

I mean I don't want to give away any of the ending of the story, but you are in a wheelchair today, yeah, and you, you're. You carry on with a lot of things and we'll get to talk about all that. Um to me. I told you at the beginning, this is a story I told the audience is a story about resilience, and it really is, and I know we're going to get to the hard part in part two, but this was. It really is a um, you know, a Marc story when you look at the whole thing. And it's your, I know you know this because you're helping a lot of people that you're a role model for others and an inspiration, I think, to all entrepreneurs, because when you think of the challenges that we have, you know nobody's really had not nobody, I'm sure there are people, but it's not typical that you have to deal with all these other challenges on top of that.

Jason A. Sfire: 26:38

And that's a great point to say on top of that, because I can remember, you know, all the through all of this, while we're dealing with all of my physical challenges as a family and I'm, you know, when you have a family business, as most entrepreneurs know, when there's a family business involved, it's everybody involved. I mean you're, and it's just my father and I and my mom and then my, my family that's involved in the business. But to that point, we've had all of our bank challenges being in the real estate business. You know we, we would. We were in business in 2008 when you know, things happened and the whole Marc kind of crashed, and so we've lived through all of those financial challenges. Then you put on top all of the physical challenges that we had to deal with, you know, with one of the you know owners at the time and you know one of the main key people in the operation of the company. It really creates a lot of tension and hardship.

Marc Bernstein: 27:32

I'm sure you know, and we haven't even talked that much about that, but I'm sure they exist because I thought about that. Yeah, construction business over the last 25 years. Right, it's not a smooth ride itself. So we're just about at the end of part one. I do want to ask you one you know we always have fun questions at the end your favorite sports? Because we'll relate back to that later on.

Jason A. Sfire: 27:54

But tell us what you like to play Currently. I'm a big-time golfer, so I'm a seated golfer.

Marc Bernstein: 28:00

To the audience. That's how I heard about him first, not even knowing he was my next-door neighbor. Everyone says you've got to see this guy.

Jason A. Sfire: 28:08

Yeah. So I have a cart that stands me up and I golf and I'm blessed enough to compete nationally and shoot pretty much in the high 70s every time I play the game and play pickleball in a wheelchair and going to be competing in the US Open down in Naples here in the first week of May and competing in international field. That's unbelievable.

Sari Greene: 28:26

That's amazing. That's amazing, that's unbelievable. I've been watching you because my home's right on the 11th green. I watch you out there, yeah.

Marc Bernstein: 28:32

Oh, how about that? See me rolling by.

Sari Greene: 28:34

Yeah.

Marc Bernstein: 28:34

You knew Jason without knowing him. How about that? So listen, that's a great jumping off point. We can end on a up note before we get into the rest of the story on part two. So please listen next week and you'll hear Jason fire. Part two of this story on Founders' Forum. Thank you all for listening today and have a great one.

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